Lecture 1
WHAT DOES HERITAGE MEAN TO MANG PENDOY?: Challenges and Opportunities
by Dr. Fernando N. Zialcita
This talk will focus on three challenges that make the preservation of architectural heritage a daunting task in the Philippines:
1) It is perceived as being elitist and of little relevance to the concerns of ordinary people;
2) Attitudes towards old things range from ambivalence to disdain; and
3) Since many textbooks portray the Spanish legacy as evil, why then should we preserve pre-20th century structures? How can they be Pinoy?
The possible opportunities that Dr. Zialcita will explore are:
1) The rehabilitation of heritage structures can help tourism (already proven in Vigan) and create social housing (not yet happening here);
2) Events can be created to make old buildings come alive, also young architects could take old structures as inspiration for creating designs that are new yet rooted; and
3) A closer look at our colonial history will reveal both negativities and positivities. The positive influences remain relevant and can be re-used.
Lecture 2
MAKING HERITAGE CONSERVATION "HOT"
by Ms. Matec Villanueva, President and CEO, PUBLICIS
Discover how to market heritage conservation as if it were a consumer product, who the primary and other target audiences are, how to package the heritage conservation "message", and the elements of a basic marketing plan for heritage conservation.
Lunch will be BYOB (bring your own baon). HCS staff will also be available to purchase your lunch at select restaurants. Please order and pay for your lunch when you register. Please stay at the venue during lunch break for networking and to allow us to start the afternoon lecture on schedule.
1:00 PM GENERAL ASSEMBLY AND RAFFLE!!!!- Report on Status of HCS's ongoing activities
- Presentation of HCS Program of Activities for 2012
- Formation of Working Committees
Raffle Prizes: (To qualify, just bring along two (2) new members)
Sibylla Cumana by Jose Rizal (translations in English by Gemma Cruz Araneta, in Tagalog by Rio Almario) worth P950.00
Myself Elsewhere by Carmen Guerrero Nakpil, worth P500
Heroes and Villains by Carmen Guerrero Nakpil, worth P500
Wala Lang by Dr. Jaime Laya worth P400
Puentes de España en las Filipinas by Arch. Manuel Maximo L. C. Noch, worth P1,400.00
Under the Stacks by Saul Hofilena worth P2,500.00
back-to-back lectures on Saturday, 4 February, 9:00 a.m. at Gota de Leche, 859 S.H. Loyola St., Sampaloc, Manila. RSVP: Dorie/Luz/Sam at 3534494 * 5854285 * 0917 8668853 * hcs_secretariat@yahoo.com.
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