Following the resounding success of last year's "Balik Yuhum", Bacolod City was once again aglow with brilliant masks and captivating rhythms during the celebrated return of the Masskara Festival. In collaboration with online food and delivery delivery platform foodpanda, this year's event restored the smiles of the Bacolodnons as both locals and tourists alike immersed themselves in the joys of Sinadya sa Bacolod.
foodpanda joined the exuberant mix this year with its on-ground activation, "Magsinadya Like a Panda”, which ran from October 18-22 on Lacson Street. The food delivery giant gave both its app users and festival-goers an elevated festival experience that encapsulates its brand philosophy: "Live Like A Panda."
The beloved mascot, Pau-Pau, played a central role in all the celebrations, engaging in numerous festival activities. Those who visited the foodpanda booth had the opportunity to partake in a range of activities, experience Pau-Pau's preferred awards, and receive an abundance of giveaways.
Amidst the rhythm of drums and the vibrancy of the dance parades, festival-goers discovered a haven where all their food desires were effortlessly catered to thanks to foodpanda's participation. During the Masskara Arena Competition and Masskanamit Culinary Showdown, foodpanda proudly awarded the coveted 'Pau-Pau's Choice Award.' Additionally, lucky festival attendees participated in various activities and had the chance to win adorable Pau-Pau plushies as part of the festivities. foodpanda's presence at the festival added an extra layer of excitement and fun to the celebration.
About foodpanda:
foodpanda is dedicated to bringing food lovers their favorite meals from curated local restaurants in the Philippines. Since its creation, the on-demand food and grocery marketplace has grown to more than 170,000 partner restaurants in more than 400 cities across 11 Asian markets. foodpanda Philippines currently operates in 150 cities and municipalities across the Philippines and continuously expanding. foodpanda is a subsidiary under Delivery Hero, a worldwide leader of the food delivery industry. For more information, visit www.foodpanda.ph.
How it works: Through the foodpanda website or via the new iOS and Android apps, customers can enter their address and view a curated list of restaurants and shops serving their neighborhood. Once they have found their choice, they can place an order in the comfort of their home or office, paying online through foodpanda’s secure platform or via cash-on-delivery The order is then carefully prepared by the restaurant or shop, picked up by the foodpanda delivery partner and delivered straight to their doorstep.
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