Sanicare, a beloved Filipino personal hygiene brand, embraced the holiday spirit through its first-ever “Carols of Care” celebration held at SM City North EDSA Annex Event Center. Under the theme “Sharing the Care,” the event showcased Sanicare’s dedication to community, love, and togetherness—hallmarks of Filipino Christmas traditions.
The highlight of the event was the unveiling of Sanicare’s limited-edition holiday-themed tissue boxes. Inspired by the timeless Filipino tradition of caroling, these vibrant and nostalgic designs evoke the joy of neighbors and families uniting through song during the festive season.
“Our holiday-themed tissue boxes capture the essence of Filipino Christmas traditions—the warmth, joy, and togetherness of the season,” said Jazel Ramos-Yeo, Marketing Communications Manager at Sanicare. “Each design is a testament to the spirit of ‘Sharing the Care,’ encouraging moments of connection and love. By incorporating beloved customs like caroling, we aim to inspire nostalgia while strengthening bonds among families and friends.”
Adding a heartfelt touch to the celebration were Sanicare’s Care Ambassadors, Bianca Gonzalez-Intal and Belle Mariano. The duo led a Care Conversations segment, sharing personal insights on the importance of hygiene, well-being, and embracing joy during the holidays. Their stories and practical advice perfectly encapsulated Sanicare’s commitment to providing #TheCareYouDeserve, inspiring attendees to cherish balance and celebration amidst life’s challenges.
“Sharing the care is at the heart of who we are as a brand,” added Ramos-Yeo. “It’s the foundation of our mission—to create products that meet our customers’ needs while helping them share love and care with their families, especially during the season of giving.”
The event also featured a special meet-and-greet with Belle Mariano, deepening connections between the brand and its community. Her warm interactions with fans embodied Sanicare’s commitment to meaningful relationships and spreading care in every aspect of the celebration.
Sanicare’s “Carols of Care” event beautifully reinforced the brand’s mission to “care it forward,” reminding everyone that Christmas is more than a memory—it’s an opportunity to create cherished moments. The limited-edition holiday-themed tissue boxes, now available nationwide, bring the spirit of “Sharing the Care” into every Filipino home, ensuring warmth and joy this holiday season.
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