The Sweet Smell of Success: How LIC New York Overcame the Odds

One sunny afternoon, over coffee, donuts, macaroons, and sandwiches at a cozy café inside Raffles Makati, I sat down with fellow blogger friends to chat with Rommel Rico, the visionary behind LIC New York. As he shares his story, it was clear that this isn’t just a business for him; it’s a passion project born from resilience, artistry, and a dream rekindled.

Rommel’s journey with fragrance began in the early 2000s when he launched LivCo Scents, a brand that quickly gained a loyal following. Life took him to the US, where he pursued another path, but his love for creating beautiful, memorable scents never faded. Upon returning to the Philippines, Rommel knew it was time to rebuild—this time with a bold, refined, and luxurious twist.

LIC New York's signature scent is Seductive, Intimate, and Sexy 2004. A revival of Rommel’s best-selling fragrance, now enriched with more oil botanicals for a richer, longer-lasting experience, this perfume is designed for women who want to exude femininity, beauty, and empowerment. Encased in a stunning heart-shaped bottle, the scent opens with luscious top notes of apple, peach, and melon, blooms into a floral medley of tuberose, lily, freesia, mimosa, jasmine, and lily of the valley, and finishes with a warm, sensual base of sandalwood, musk, ylang-ylang, and oakmoss. It’s the ultimate fragrance for the modern woman who wants to feel confident, alluring, and unforgettable.

For those who prefer a lighter touch, Seductive, Intimate, and Sexy cologne offers a delicate yet captivating alternative. Perfect for everyday wear, it leaves a lasting impression with its charming white rectangular bottle and heart-shaped pink top, as stylish as the scent itself.

LIC New York Parfum isn’t just about feminine allure—it captures bold masculinity too. LIC New York for Men channels the confidence of a freshly groomed gentleman walking through the streets of Manhattan, dashing in a suit and commanding attention. This scent blends crisp apple, plums, and bergamot with floral hints of freesia, lily, rose, and morning orchid, grounded by deep, sensual notes of sandalwood and agarwood. Encased in a sleek, transparent bottle with a tall black cap, it’s a fragrance for men who want to stand out and own their presence.

What sets LIC New York apart is its ability to empower. A subtle spritz transforms your aura, giving you the quiet confidence to command a meeting, spark meaningful conversations, or leave a lasting impression. More than just a scent, LIC New York is a bold statement of self-assurance that lingers long after you’ve left the room.

If you’re searching for the best affordable perfumes and colognes in Manila, LIC New York offers luxurious, long-lasting fragrances that let you indulge in elegance every day—without the luxury price tag. Experience the allure, embrace the confidence, and find your signature scent with LIC New York.

Since LIC New York is newly launched, their flagship products are on sale. Kindly refer below for the links to check them out.

• Facebook of LIC New York: Click HERE
• Lazada shop of LIC New York: Click HERE
• Tiktok shop of LIC New York:  Click HERE